Search Engine Marketing

Search Engine Marketing Service

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.

Pay Per Click ( PPC ) Management Services

PPC (Pay per click) marketing is a method of advertising in search engines in order to get a top placement among their sponsored results by paying the bidding amount. It is done by bidding upon different keywords or keyphrases.
In Detail, you decide how much you're willing to pay the search engine company each time someone clicks on your site from a search engine results. You can bid different amounts according to different keywords that may be used to generate a list of results. The higher your bid for a specific key phrase, the higher your placement will be among the search results when a search is done with that particular keyword.This is the basic of pay per click advertising
Google Adwords, Yahoo! Search Marketing and Microsoft adCenter are the three major PPC engines. Our PPC Management Campaign essentially consists of following salient features.